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Wednesday 17 Jun 2020 Zayed House for Islamic Culture Launches A Campaign Under The Slogan "Thank You My Family" Zayed House for Islamic Culture Launches A Campaign Under The Slogan "Thank You My Family"
In cooperation with the Department of Community Development, Family Development Foundation, Ministry of Education, Etihad Newspaper, Emirates Media Vision and UAE Aerobatic Squadron, Zayed House for Islamic Culture (ZHIC) launched a community campaign entitled “Thank You May Family”. The event was out of belief of the significance of family role and support to leverage community during the difficult circumstances afflicting the world today because of the COVID-19 pandemic, along with the respective consequences on family members and community. For whom HH Sheikh Mohammed bin Zayed, the Crown Prince of the Emirate of Abu Dhabi and Deputy Supreme Commander of the United Arab Emirates Armed Forces voiced “Take Care of Your Family ”.    The campaign “Thank You May Family” will continue for two weeks to extend thanks and appreciation to family members for their role in facing COVID-19 challenges. Through brochures introductory to the campaign, along with videos taken by the public to communicate via social media networks in several languages hash-tagged (My Family Deserves Thanks) loaded with appreciation and gratitude to their family members for the support provided during home quarantine . In this regard, virtual personalities such as kids (Salem and Salama) innovated by Emirates Vision will take part in the campaign to call and encourage community kids to participate in extending thanks and appreciation to their family members through social media networks . Other programs supplementary to the campaign are awareness workshops remotely run via social media networks in cooperation with the Family Development Foundation regarding ‘Crisis and Positive Effects on Family and Spousal Relationship’. With the aim to enhance the significance of family role in general and spousal role in particular with regard to crisis face-off. Besides, the skills required to winning positive relationship in family life during the crisis . In this connection, Dr. Nedal al Tinaiji, ZHIC General Director pointed out that the campaign came to shed light on the effective family role in containing COVID-19. In addition to the significance of enhancing family cohesion to positively face crisis in order to get true community cohesion in the UAE contributive to realizing strategic government goals through dissemination of family cohesion . Moreover, Dr. al Tinaiji expressed looking forward to engaging public of various segments and nationalities among locals and residents to extend appreciation to their families for the great role played in such difficult times to strengthen family bond, provide psychological support and meet all their needs. Especially as families in the UAE have proved capable enough to face difficult circumstances through their support to the continuity of remote work and education, providing recreational programs and instilling positivity and optimism in their children. Which reflects the extent of awareness within such families warranting gratitude encouraging for sustainable work and giving full of positive spirit until the end of the pandemic . For her part, Excellency Mariam al Rumaithi, General Director of the Family Development Foundation related that the campaign ‘Thank You My Family’ organized by ZHIC, put emphasis on the significance of family role at this time. As family is the substance of community and state alike for its essential role in development and social texture. She also added that the government efforts would enhance UAE family status due to its great role in curbing the global pandemic affecting the safety and stability of all its members . In response  to the directives of the Mother of the Nation – HH Sheikha Fatima bint Mubarak, President of the General Women's Union, Supreme Chairperson of the Family Development Foundation and President of the Supreme Council for Motherhood and Childhood (may God save her) , al Rumaithi affirmed that the Family Development Foundation  has continued  endeavors to invest in strategic partnership and cooperation with public and social sector entities. In order to concert efforts on rendering all potentials to benefit Abu Dhabi family and community alike . Addressing families, al Rumaithi extended thanks for their response and responsibility in facing the pandemic. Moreover, she invoked God to save families as they abide by the home quarantine regulations for their safety and the safety of the community. While signaling the significance of social distance in conjunction with the UAE endeavors to curb the pandemic . Then, HE Bushra al Mulla, Executive Director of the Community Development Sector, related that ZHIC continuous efforts to enhance family bond and community cohesion synchronize with the Abu Dhabi Government directives to provide dignified life for all community constituents. Notably as the current circumstances have proved that cooperation with the competent authorities has a great effect in surmounting all challenges by investing in providing creative solutions serving the whole community.  She added, being the nucleus of community, all the UAE families have great responsibilities part of their role in State progress armed with knowledge and education. Especially as their role has been a catalyst in realizing comprehensive development worthy of acclaim by the international community. Thus, the campaign ‘Thank You My Family’ comes to extend appreciation to all for the efforts exerted . Similarly, HE Dr. Amna Al Dahak Al Shamsi, Assistant Undersecretary of the Activities Sector, Ministry of Education, commended the initiative taken under such exceptional circumstances by the families who exerted appreciated efforts in all aspects to care for their children educationally, psychologically, and socially. Dr. Al Shamsi articulated the wise leadership care to enhance family role along with the support to carry out further measures under the current circumstances. During which families have largely contributed to sustainability of various aspects of human activity across the beloved country. Specifically as families have shown wise commitment and awareness currently required. Thus, they deserve thanks for the safety they offered to their children and the country at large . It is worth noting that the campaign conceives awareness whispers delegating sense of responsibility to community constituents toward their families at this exceptional time .

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